Why the Facebook IPO Needs to (Really) Open Up
Facebook should have opened up its IPO to users.
Third-order engagement is customers and other partners engaging other customers and partners in the work of the organization.
It’s easy to argue about fairness – because our society operates with two very different definitions of the word.
Engagement is the process of building relationships with people and putting those relationships to work to accomplish some goal.
Twitter taps the power of heavily motivated information networkers to create an extremely valuable global information network.
Yes, Twitter connects people, but in terms of how it functions, it’s less a “social network” – and more an information network.
Building relationships means understanding that connections are not the same as relationships.