Humanity is now developing our greatest contribution to the expansion of intelligence on the planet: the flowering of artificial intelligence. It would be a shame if all we used it for were Amazon shopping and Facebook birthday reminders.
Luckily, machine learning and artificial intelligence aren’t just a for-profit undertaking. Universities, companies, nonprofits, and governmental agencies are already busy developing interesting tools and applications that direct machine learning toward the common good. Though still in their early days, these initiatives just may represent our best bet for addressing our most challenging ecological and societal problems. Welcome to the world of “Mission-Driven AI.”
[Tweet “#MissionDrivenAI has the potential to radically accelerate our ability to solve for the common good.”]
First, What is “Mission-Driven”?
Being mission-driven is not the same thing as having a mission statement. Lots of companies have mission statements that define what and why they do what they do on their way to making money. But mission-driven organizations exist for something more than just maximizing profits.
There’s also a difference between a social mission and a “customer mission.” Organizations serve a customer mission through dedication not just to customer satisfaction, but customer success — and it’s a wonderful thing to behold when we see companies doing it. Customer missions focus on customer outcomes. Social missions focus on social outcomes and the common good, be it societal or ecological. When I use the term “mission-driven” in this article, I’m talking about this latter type of mission.
Mission-Driven AI Development
With this clarification in hand, let’s now look at mission-driven artificial intelligence by segmenting it into AI development and AI application. First, development.
Open Source AI Development
Mission-driven AI development is complicated by the prominent role of open source. I say this because some of the biggest open source machine learning projects are backed by very large corporations. Examples include Google’s TensorFlow and the recently announced Microsoft and Amazon framework, Gluon. The point is that there are lots of reasons to choose the open source model. Sometimes it’s a strategic rationale, like Google’s decision to open source its Android operating system in its battle with Apple. Sometimes it’s a more idealistic motivation like the Stallmanian commitment to freedom through technology. Clearly, some open-source AI development is mission-driven and for the common good. But not all.
Non-Profit AI Development
In the category of unabashedly mission-driven AI research and development, is the non-profit organization, OpenAI:
OpenAI’s mission is to build safe AGI, and ensure AGI’s benefits are as widely and evenly distributed as possible.
OpenAI focuses on what may well be the most important mission of them all: finding a safe, beneficial route to AGI, or Artificial General Intelligence — which is to say, intelligence that matches, or exceeds that of the human mind. These folks are the closest I’ve seen to an overtly social mission in the development of artificial intelligence.
It’s worth mentioning a couple of other players in this field. In researching this article, I ran across the Prague-based organization, GoodAI, though I don’t know much about their work. And even though they aren’t directly involved in machine learning development themselves, another organization, AI4All, works to promote diversity and inclusion in the field of artificial intelligence. They focus on high school students, and partner closely with universities to broaden access to education in the field of artificial intelligence.
University AI Development
Speaking of universities, there are many that play important roles in AI research. Stanford, Carnegie Mellon, MIT, Berkeley, and the University of Washington are just a few of the top names in the US. In addition, in Canada, there is the University of Montreal, the University of Toronto (and the affiliated Vector Institute), the University of Alberta, again, just to name a few. How truly mission-driven these programs are is hard to say, aside from the fact that, in most if not all cases, their research is openly shared.
Mission-Driven AI Applications
When it comes to the application of mission-driven machine learning, it may be helpful to draw on a whitepaper I wrote many years ago, called “Movement as Network.” I wrote the paper as a way to reframe the environmental movement, but people found the ideas applicable to other social change movements and organizations as well. In Movement as Network terms, there are three primary types of mission-driven work: ‘resource organizations’ provide utility-like services across the network, ‘solution organizations’ solve specific problems, and ‘people organizations’ build political and social power.
Here’s how this division might apply to the mission-driven application of AI:
General Utility Machine Learning:
There are utility functions in machine learning with broad applicability to a range of users. Speech recognition and chatbot technologies are perfect examples. These tools function a bit like the “Resource Organizations” in Movement as Network in that they can serve a wide range of mission-driven organizations.
Because their utility is not limited to mission-driven organizations, however, and because the resources needed to develop them are significant, these systems are likely to be built by commercial providers, rather than non-profit entities. Facebook, Apple, and Google are investing heavily in the underlying technology for intelligent agents. Though their current incarnations as chatbots are still limited, these technologies will dramatically alter the way that we engage with organizations. They could dramatically lower costs and improve the performance of a broad range of mission-driven organizations, especially those whose work entails much contact with the public.
Somewhere between general utilities like speech recognition and mission-specific applications, like the ones outlined below, are machine-learning systems for solving general non-profit needs. Using machine learning to improve fundraising analytics or impact evaluation are good examples.
Solution-Specific Machine Learning:
Next, there are much narrower applications of machine learning, tailored to solving specific challenges, much like the “solution organizations” in Movement as Network. It might be using machine vision to identify animals and protect biodiversity. Or it could be using it to create real-time ice maps to keep shipping routes safer in the frigid waters of Greenland, or for building flood water warning systems in Ohio. It could also entail using machine learning to analyze satellite imagery and assist small-scale farmers in developing nations, more reliably flag public health risks posed by restaurants in Boston, or detect signs of diabetes-related eye disease in rural India.
The players are too numerous to comprehensively list here and there is considerable overlap with big-data analytics work. The field includes big players like Google, IBM, and Microsoft working both on their own and in partnership with mission-driven organizations. It also includes a number of smaller, more focused organizations like Delta Analytics, Alethiom, and DrivenData. One of the more interesting new applications is One Concern, which combines machine learning and hazard modeling to protect communities before, during and after natural disasters. If you know of other interesting projects or organizations like these, please drop me a pointer in the comments below.
People-Engaging Machine Learning:
The final category for mission-driven applications of machine learning is a bit more ‘out there’ and doesn’t yet exist as far as I know. It maps to the “people organizations” in Movement as Network — organizations defined by audiences rather than issues. Here, the opportunity is to use machine learning as a way to engage very large networks of constituents, much the way Facebook, Google, and Amazon do with their end-users. The opportunity here is to use machine learning to determine how best to engage and have impact with very large numbers of citizens. One intriguing example is pol.is, which uses machine learning to facilitate Internet-scale conversations that converge on a kind of smarter, collaborative democracy.
Given the huge quantity of data necessary for today’s machine learning algorithms, it seems somewhat unlikely that individual non-profit organizations could tackle an opportunity like this on their own. Perhaps organizations like Avaaz with its 46-million members or Change.org with its 100-million members could prove me wrong. Alternatively, there may be an opening here for formal coalitions or loose collaborative networks of organizations and people to figure out a way to pull something like this off.
I am very excited at the potential for machine learning (and artificial intelligence more broadly) to eventually have an enormously positive impact on the way we protect the common good. At this point, mission-driven artificial intelligence is more an opportunity, a dream, than a widespread reality. But that will change as the technology becomes more easily accessible.
As a society, we now face some very large risks to human survival and the health of the planet. I can’t think of a more worthy job for this remarkable new intelligence that we are now ushering in.
P.S. — I am using a Twitter List to track people and organizations involved in Mission-Driven AI.
Stay in Touch
Stay up with the latest insights on automated service platforms, artificial intelligence, and the impact of these systems on people. Subscribe to the Vital Edge.