You Are Not the Product: The Coming Revolution in Social Networks
It’s time to recognize that people are not the product and that end user contributions to social networks deserve to be compensated.
st!
Your Second Job, as a Facebook User
Facebook users behave as though they had a second, part-time volunteer job – building the service. And that makes for happy shareholders.
The Stakeholder Argument: Why Stakeholder Principles Matter
An overview of stakeholder theory and the three ways people justify adopting its principles.
Third-Order Engagement
Third-order engagement is customers and other partners engaging other customers and partners in the work of the organization.