It’s time to recognize that people are not the product and that end user contributions to social networks deserve to be compensated.
You Are Not the Product: The Coming Revolution in Social Networks Read More »
Facebook users behave as though they had a second, part-time volunteer job – building the service. And that makes for happy shareholders.
Your Second Job, as a Facebook User Read More »
An overview of stakeholder theory and the three ways people justify adopting its principles.
The Stakeholder Argument: Why Stakeholder Principles Matter Read More »
Third-order engagement is customers and other partners engaging other customers and partners in the work of the organization.
Third-Order Engagement Read More »