Mission Statement Definition: Linking Customer Mission and Social Mission
The most powerful missions create synergy between the customer mission and the social mission of a business.
social entrepreneurship
Why a Sense of Purpose Matters
Employees who feel a strong sense of purpose see their firms as financially stronger, more competitive, and better at customer and employee satisfaction.
Why Your Business Needs a Social Impact Strategy
Social impact strategy aligns societal and business objectives, creating enormous brand value in the process.
A Battle to Define Social Business: A David and Goliath Story
A new way to define social business makes it both an adopter of social technologies and an engine for achieving social good.
Changing Corporate Behavior through an Influence Map
The influence map is a powerful tool for understanding how to effect change in a business environment.