The most powerful missions create synergy between the customer mission and the social mission of a business.
Mission Statement Definition: Linking Customer Mission and Social Mission Read More »
Employees who feel a strong sense of purpose see their firms as financially stronger, more competitive, and better at customer and employee satisfaction.
Why a Sense of Purpose Matters Read More »
Social impact strategy aligns societal and business objectives, creating enormous brand value in the process.
Why Your Business Needs a Social Impact Strategy Read More »
A new way to define social business makes it both an adopter of social technologies and an engine for achieving social good.
A Battle to Define Social Business: A David and Goliath Story Read More »
The influence map is a powerful tool for understanding how to effect change in a business environment.
Changing Corporate Behavior through an Influence Map Read More »
