Where Amazon is Going with Echo
In Amazon’s future, its technology products are merely a means to an end: increased commerce. Be it drones, reading devices, voice cylinders, video intercoms, autonomous vehicles, its line of AmazonBasics electronics, or obsoleting the checkout process—these innovations aren’t designed to create more intimacy with its customers… they’re designed to decrease the time between the moment demand appears and how fast supply can respond. Amazon won’t stop until the entire supply chain has been absorbed and internalized.
The outcome of this battle may well bring about the end of the concept of the personal computer, at least as we’ve known it for the last 20 years.
In its place, we will start to live in a “field of computing”, where, yes, we may have certain digital accomplices that stowaway on our bodies and are used to notify and identify us, but the nose-to-the-phone model of personal computing may already be on its way out.