When Personal Brands and Corporate Brands Collide

When Personal Brands and Corporate Brands Collide

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When Personal Brands and Corporate Brands Collide

This case brings up some tricky issues around what happens when individuals step forward to represent the organizations they work for in social networks like Twitter and here on Google+. What happens when they leave?

There are some great folks here on Google+ who happen to work for Google and that position within the company has no doubt helped them in building their circles. People stay at Google a long time, but what should happen in cases when these people leave?

Part of their notoriety is connected with their organizational affiliation. Part of it is related to their hard work. How much of that hard work was done off hours? How much on?

Individual people are the connective tissue, or membrane, that connects organizations to their surroundings now days. Nowhere is this more obvious than in the connections that employees build in social networks. The lines between our professional and personal lives are blurring more and more, and this case demonstrates some of the trickiness that will no doubt ensue as a result.

The specifics of this case may constrain its ability to set huge legal precedent, but it’s still worth keeping an eye on.

What do you think?

#socialmedia #communitymanagement #alchemyofchange #glia

Also posted at Alchemy of Change:



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  1. Noah and Technobuffalo is awesome! Greedy Corp. will be Greedy. – Wait… $2.50 (£1.60) per user, per month – a total of $370,000 – How the hell did they come up with that number?

  2. Good question, Vinoth Ragunathan. I think it’s kind of a tricky question though – not completely black and white. Sounds like you side with the individual, in this case, Noah Kravitz.

  3. Definitely, Noah does a good job with the latest gadget reviews on Youtube and so does Jon. It’s sad to see someone getting sued over Twitter followers, ugh…

  4. I have relationships with people not with brands… if Noah created the interest and the loyalty those folks will follow him where ever he goes next… It’s nuts the company tries to “own” human relationships…

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