Structured Data or a Structured Approach to Content? Making Choices for your Business

An interesting piece by David Amerland focusing structured data and a valuable strategy distinction for how publishers can add value as information becomes more structured over time. I think the BBC approach is particularly interesting because it’s not one that gets enough attention — a kind of rich contextualization that I think is increasingly what we are looking for in a world of info overload.

https://davidamerland.com/seo-tips/1035-structured-data-or-a-structured-approach-to-content-making-choices-for-your-business.html

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