Structured Data or a Structured Approach to Content? Making Choices for your Business

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An interesting piece by David Amerland focusing structured data and a valuable strategy distinction for how publishers can add value as information becomes more structured over time. I think the BBC approach is particularly interesting because it’s not one that gets enough attention — a kind of rich contextualization that I think is increasingly what we are looking for in a world of info overload.


  1. Thank you so much for resharing it here too Gideon Rosenblatt sometimes I feel like I constantly tread old ground. I’ve been writing about this stuff for so long now it always feels like old news. 🙂

  2. David Amerland, that may be, but it feels like the structured data question is becoming more relevant again. At least to me. I’m really tuning into MIT’s Solid project right now and linked data.

  3. Gideon Rosenblatt Yes. The passing allure of social media networks is raising the “what’s next?” question to new heights.

  4. Yes, David Amerland, personally, I like the idea of everyone going back to blogs that are in their own control, using linked data to provide the kinds of context you’re talking about. That’s why the Solid idea is intriguing to me. Still a lot to take in on what they’re actually building. The ideas are cool.

    But yeah, I think that with the increasing pressure for decentralized approaches we may see social media sites eventually reduced to a “discovery” function, with the content (and metadata surrounding it) being held by the content creators. That’s the hope anyway.

  5. Gideon Rosenblatt Yes! Exactly!! 🙂

  6. Gideon Rosenblatt hope is everything

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