On the Origins of the term “Regenerative Business”
I use the term “Regenerative Business” a lot in my own writing to describe a type of business that invests back in its stakeholders as well as the world. I think I encountered the term from Marjorie Kelly, who talks about “generative” business. So it was a nice surprise today to see this piece from Carol Sanford, showing some of the roots of this term.
I found this in my website stats today because she was nice enough to include a graphic from and pointer to a piece I wrote about this a couple years back.
So even though this field of “good business” is building a great deal of momentum these days, it’s important to remember that the roots go back to earlier, pioneering work.