Marketing Automation Like Manufacturing Automation

Reading Time: 1 minute

Marketing Automation Like Manufacturing Automation

I see us, as marketers, becoming ever more adept at managing the process of marketing, using AI-powered systems, where the personalization and messaging is fully automated at each interaction — and instead we manage that process, much like managing the process in manufacturing. You don’t look at and inspect every item that comes off a manufacturing production line; you sample a few of them to make sure they are in scope, within spec. The AI-powered marketeer will sample and inspect the occasional user experience or digital collateral piece, to make sure it’s on point — “within spec” if you like — then fine-tune their AI models to compensate or correct as required.

https://martechseries.com/mts-insights/interviews/interview-mark-floisand-chief-marketing-officer-coveo/

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign up here for the latest articles. You can opt out at any time.


Subscribe by email:



Or subscribe by RSS:

Subscribe-by-RSS---Orange-Background