Marketing Automation Like Manufacturing Automation

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Marketing Automation Like Manufacturing Automation

I see us, as marketers, becoming ever more adept at managing the process of marketing, using AI-powered systems, where the personalization and messaging is fully automated at each interaction — and instead we manage that process, much like managing the process in manufacturing. You don’t look at and inspect every item that comes off a manufacturing production line; you sample a few of them to make sure they are in scope, within spec. The AI-powered marketeer will sample and inspect the occasional user experience or digital collateral piece, to make sure it’s on point — “within spec” if you like — then fine-tune their AI models to compensate or correct as required.

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