I’m interested in the intersection of emotions and technology, so this piece caught my attention.
Here’s a key excerpt:
But there is a curious difference between the emotions that drive commenting behavior compared to voting behavior. Guerini and Staiano say that posts generate more comments when they are associated with emotions of high arousal, such as happiness and anger, and with emotions where people feel less in control, such as fear and sadness.
By contrast, posts generate more social votes when associated with emotions people feel more in control of, such as inspiration.
Curiously, the valence of an emotion does not influence virality at all. In other words, people are just as likely to comment or vote on a post regardless of whether it triggers a positive or negative emotion.
Thanks Eric Enge for highlighting this post of AJ Kohn’s.
Originally shared by AJ Kohn
An Emerging Science of Clickbait
Every emotion occupies a point in this Valence-Arousal-Dominance parameter space.
Guerini and Staiano’s idea is that it is not an emotion itself that determines virality but its position in this parameter space.
Some very interesting results here on what type of pieces get comments and what type of pieces get shared.