Human Behavior, as Guided by Artificial Intelligence
This was a fascinating piece to write. It’s about neuroscientist Jeffrey Lin, who is dramatically reducing people’s toxic behavior in online gaming at Riot Games – by using artificial intelligence. This isn’t some future vision. They flipped the switch a few months ago and it’s working.
What Riot has built is an artificial intelligence system that automates responses to toxic behavior in its flagship game, League of Legends. Think of it as an artificial immune response system.
Though I’m not personally a gamer, I felt compelled to understand how this system came to be. I wanted to understand how it worked and what its implications might be for influencing human behavior in other contexts.
There are so many interesting facets to this story. I find it frightening in some ways, and very inspiring in others.
Riot is clearly out front in applying artificial intelligence in gaming. I predict the next large-scale applications of crowdsourced artificial intelligence will be in social networks. Facebook and Google have snapped up the leaders of a particularly promising type of machine learning called Deep Learning, and Twitter is ramping up its artificial intelligence investments too. Demis Hassabis, CEO of Google’s DeepMind acquisition, recently noted that “In six months to a year’s time we’ll start seeing some aspects of what we’re doing embedded in Google Plus, natural language and maybe some recommendation systems.”
Hassabis made that comment about artificial intelligence here in Google+ just about six months ago. What do you think he was hinting at? Will it be used to better understand and match people’s interests here? Also, Google+ is pretty tame on the toxic behavior bar when compared to sites like YouTube, reddit, 4chan, and online gaming, but could something like this be applied here too? Do we need it? Would we want it?
I will probably end up diving back into this story again soon. In the meantime, I hope you enjoy reading it as much as I did writing it.
#humanbehavior #ai #artificialintelligence #leagueoflegends