Here’s David Amerland’s writeup of the #SMTPowertalk  conversation he and I had recently about “social business.”…

Here’s David Amerland’s writeup of the #SMTPowertalk  conversation he and I had recently about “social business.” David did a great job in asking interesting, sometimes challenging questions, and I think that led to an interesting show. If you are at all interested in mission-driven business, or business that invests back in its stakeholders, you might enjoy watching this show. 

Some of the key points: 

* “Social business” has two meanings: one, having to do with social media and networks and the other, focused on social good. 

* In my view, social business is really two factors: being mission driven and being stakeholder-focused. 

* One of the easiest ways to make progress in becoming a social business is to start with the mission. First, focus on satisfying the customer mission, then, if that works, broaden it to take on more and more of a social mission. 

* While large corporations have a resource edge in implementing social business strategies, the public ones are constrained by the demands of the market to maximize returns to shareholders. Local businesses are also much more embedded in their local communities, and have a more natural connection to the principles of stakeholder management. 

* Much of this comes down to confusion over ends and means. Is money the ends or the means? 

There’s a lot more, but I’ll just leave it at those to give you a sense of what we actually covered.

Shoutout one final time to Alexandra Riecke-Gonzales and John Ellis for their great work in pulling this off. 

#soulfulcompany   #goodbusiness   #socialbusiness   

Originally shared by David Amerland

Does Social Business Still Make sense?

The conversation we had in the first #SMTPowerTalk  of the year for Social Media Today with Gideon Rosenblatt helped bring some critical issues to the surface. When it comes to getting from the “A” point of our dream to the “Z” point of final implementation concepts such as ‘nice’, ‘right’, ‘just’ and ‘awesome’ play little role unless they can be translated through the filter of business discipline into structure that can deliver action and measurable results. 

Catch the conversation, add your own thoughts here or on the page and if you Tweet about this please use the #SMTPowerTalk    hashtag.
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