“Google+ is where people want to connect around their interests and passions,” Horowitz said.

“Google+ is where people want to connect around their interests and passions,” Horowitz said.


HT Eli Fennell​

Originally shared by Eli Fennell

Google+ Chief: G+ is Here to Stay (But Will Change)

Another Google I/O has come and gone without a direct mention of Google+ in the keynote address, with the indirect exception of Google Photos, which is now a true standalone service. Remarkably the media, perhaps too busy with real news, isn’t jumping to bury the imagined corpse of Google+ just yet.

As if anticipating this, Google+ Chief Bradley Horowitz​ is already speaking of the reason for the change, and the need for a new direction. Noting that photo storage doesn’t jive with the social mission of Google+ (despite the overlap in sharing), it made sense to separate out the product.

Google+, meanwhile, will evolve in the direction many of its earliest users long predicted was its biggest asset: uniting users around common interests. Communities has been one of the most successful areas for Google+, and Collections hopes to continue this trend, along with new unnamed changes to come.

Asked if Google+ is dead, in fact, Horowitz declared that the network is now showing more signs of life than ever, which my own anecdotal observations of late seem to confirm. No longer making it priority #1 to “Kill Facebook”, Google+ has a real chance to emerge from the tangled and often hyperniche field of competitors… but only if they offer value and experiences the user can’t enjoy or isn’t satisfied with on other networks. The “We’re Facebook But Better” approach of the Gundotra era fell short of this goal, but Horowitz seems to have a better sense of what the users are asking for.

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