Four Models for Managing Digital in Your Organization
by Jason Mogus Michael Silberman and Christopher Roy
We can do this the hard way, or the easy way.
Some good, straightforward thinking about how to handle responsibilities for digital strategy in your organization.
So what’s the best way to manage digital at your organization? While no two organizations look the same, there are typically four models we’ve seen in our consulting experience: informal, centralized, independent, and hybrid. The first is typically a legacy of a poorly managed institution, the second and third get closer to what we think institutions need to sustain cultures of innovation, but it is really the fourth that can most consistently produce the integrated, customer-centric digital experience across all channels that is the holy grail of excellence in today’s world.
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