Facebook Becomes More Emotionally Intelligent
The Like button is making way for five more signals on Facebook, including: love, haha, wow, sad and angry.
These six reactions emoji are a sign of just how serious Facebook is about emotional intelligence. The News Feed will now reflect this greater set of reactions — how many loves, how many wows — a post gets.
Oh, and lest you assume Facebook is doing this just to help people emotionally express themselves, uh, well, that’s not the only reason:
The Reactions emoji could benefit Facebook, giving the data-driven company even greater insight into what interests users, which in turn could help inform what status updates and advertisements they see. Eventually content producers and publishers will get more granular detail on how people are responding emotionally to posts.