Connecting Knowledge to Experience
Here’s David Amerland explaining the crucial importance that search has to artificial intelligence – and vice versa. Lots of practical advice for marketers towards the end too.
I’m calling out a passage that speaks to something I’ve been thinking about recently:
Knowledge, once collected, analyzed and understood, frequently gives rise to metadata that is abstract and which connects real-life, tangible events with the more ethereal needs and intent of a person. This is why a murder (a tangible, real-life event) cannot reasonably have a suspect who does not have means, motive and opportunity (or in search terms: access, context and intent). These are the basic requirements for connecting what’s inside a person’s head with what he does in the world we see and touch (and search now plays a key role even in murder convictions).
(No, I haven’t been thinking about murder, just to be clear.) I’ve been thinking about the connection between abstract knowledge — you know of the kind that Plato was fond of speaking about — and the way we humans connect that knowledge to our own experience.
Rudolph Steiner once described this process as our perceptual reality coming together with a conceptual reality through a kind of medium of our personal mental images. We map the two together. I’m becoming increasingly convinced that this is one the essential keys to nothing short of the way we humans learn, the way we bridge messy experience into logic.
What David’s piece for me thinking about is how this bridging process shows up in our technological reality, our “Technium” (to borrow from Kevin Kelly). Could it be that metadata are the breadcrumbs of that mapping process, that integration of perceptual and conceptual reality — a visible sign of our mental images and the meaning-making prices itself?
#search #knowledge #meaning