Associated Press and the BBC Differentiate Through Information Strategies

Associated Press and the BBC Differentiate Through Information Strategies

Here’s a nice piece from David Amerland on how both the BBC and the Associated Press are applying structure to information in ways that feed their core strategies. In the case of the BBC, it’s about adding to the context and thoroughness of their reporting. For the AP, it’s about volume and automating, especially when it comes to the thousands of corporate earnings reports they need to generate. 

I like this quote:

When it comes to content search engines and human visitors want the same things:

◆ Context

◆ Relevance

◆ Clarity

We’re just about to revive the Good Business Community here on Google+, and I’m using “high-quality, relevant and engaging” to describe the kinds of posts we’re going to be trying to encourage. But I like these three that David is using here.

Also, for those interested in knowing more about how the AP automates those earnings reports, check out Automated Insights:

http://automatedinsights.com/AP_Case_Study/

#automation   #publishing  

Also of potential interest is this (really long) piece I did six months ago, The Automation of the Publishing Industry

https://www.the-vital-edge.com/publishing-industry/ 

http://davidamerland.com/seo-tips/1035-structured-data-or-a-structured-approach-to-content-making-choices-for-your-business.html
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