A year or so ago, I was starting to wonder whether Google’s Knowledge Graph would give the company a new source of…

A year or so ago, I was starting to wonder whether Google’s Knowledge Graph would give the company a new source of competitive dominance similar to its original search technologies. Now, as David Amerland points out, competition is emerging that might just prevent that kind of dominance. “Might”, I said. 

Companies like Diffbot and Yeb are aiming to some degree replicate Google’s Knowledge Graph. That’s a good thing. Competition is a good thing, even for Google itself (I say that as someone who used to work for Microsoft in the 90’s). 

I’m still not convinced though that these smaller companies, on their own at least, will be able to compete with Google though. Why? Because access to data – lots and lots of fresh user data – is absolutely critical to the success of these systems over time. It’s how they learn and get smarter. In other words, there will be a kind of network effect at work here, I think: one that makes lots of data create better results, which then generates more data. 

Diffbot is already working with Microsoft for this very reason. In the end, my guess is that we will have 3-6 of these large (Internet-scale), general-purpose knowledge graphs out there (Google, Microsoft, Facebook, and probably Apple and Yahoo – Amazon will have a more commerce-oriented version). But hey, that’s still competition, and that’s good. 

The question that emerges, however, is whether app developers will have to pick just one to integrate with their services, or whether a more plug-n-play ecosystem will emerge. If the former, then we’re likely to see those network effects kick in big time. 

Lots of interesting stuff happening in this area right now. Thanks to David Amerland for catching and framing this up. This is really important stuff. It will have a huge impact on artificial intelligence and the future of human knowledge. 

In addition to the links in the original post below, here’s some background I wrote last fall for a little more context: 


#knowledgegraph   #google   #artificialintelligence  

Originally shared by David Amerland

Why Google Does Not Have it All its Own Way

It might be sunny behind the glass facade of the Googleplex in California but Google has competitors barking at its heels and technology is evolving in unanticipated ways. Consider how in a very short space of time a new srtaup called Diffbot is promising to revolutionize how semantically indexed data is used across the web by having a Google-like Knowledge Graph that is accessible to app developers: http://goo.gl/RGeQFl

This will not only accelerate the way some semantic technologies develop but also open up the market on apps that provide meaningful data that has a practical usage and do not rely on search. 

As if that weren’t enough new startup Yebol promises to index every entity out ther by November this year and do what neither Yahoo! nor Microsoft could, and provide an alternative to Google’s semantic search: http://goo.gl/Z6LB6U

In the meantime a group of ex-Googlers are opening the doors to some of the secretive google technology (i.e. relational databases) that give Google its competitive edge: http://goo.gl/ksDyCt

So, it really is far from easy at the top. 🙂 Things are moving fast this year.

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