Here is my TEDxRainier talk from November 2011, here in Seattle. It’s on The Soulful Company. This was my first time talking publicly about the idea, and though I’ve changed the way I talk and think about this now, it’s worth sharing here.
Gideon Rosenblatt has the heart of an idealist, pumping in the body of a pragmatic technologist. He spent much of his twenties consulting for U.S. companies in China. His thirties were at Microsoft, in various product management positions. In his forties, he ran a very special technology consulting shop, called Groundwire, a social enterprise dedicated to wielding technology for a more sustainable world. Gideon has always asked big questions - particularly around how best to harness business and technology as forces for good in the world, so it's not particularly surprising that he now spends most of his time writing about just that. In addition to his work here on the Vital Edge, Gideon is active on Google+. He lives in Seattle, Washington with his wife and two boys, where he is adjusting to life as a writer.