How Artificial Intelligence is Reinventing the Art of Influencing Human Behavior

Neuroscientist Jeffrey Lin wants to dramatically reduce people’s toxic behavior in online gaming communities, and he’s using artificial intelligence to do it. When players experience persistent abuse or toxic behavior in a game, they are on average 320% more likely to leave that game and never come back. Toxic behavior isn’t just a conspicuous PR problem for the gaming companies; it costs them real money. I’m …

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